The long-held stigma against shopping for secondhand clothing and accessories is being replaced by a desire to buy resale apparel. Younger generations like Gen Z and Millennials enjoy thrifting and finding new-to-them items—and the savings don’t hurt. This shift in mentality is a huge boon for upscale resale franchises like Uptown Cheapskate.
Owners of Uptown Cheapskate franchises don’t need to “sell” customers on the idea of resale clothing as much as they used to. Shoppers already know the value that upcycled apparel holds, and they’re on the hunt for the best items. Check out four of the main reasons buyers are flocking to resale clothing stores for their next outfits—and how the apparel seems to sell itself!
1. Trendy fashion for a fraction of the price
One of the biggest reasons resale apparel has become popular for modern consumers is its unbeatable value. Specialty resale shops like Uptown Cheapskate offer the brands shoppers know and love—but without the high price tag. Additionally, the curation of trendy garments allows customers to find the items they’re looking for while still in season.
It’s hard to pass up a pair of trendy jeans or a discounted jacket that looks as good as new when the price just can’t be beat. The thrill of the deal plus finding items that are currently in style is a combination that encourages shoppers to buy.
2. Curation of quality items
Fast fashion items have a habit of wearing out quickly. Gen Z and Millennial shoppers have grown tired of buying garments that only last a season before they rip or fray. High-value clothing pieces are built to last, and these are the items shoppers want to add to their closets.
Secondhand clothing stores naturally accumulate a collection of these durable pieces. If a shirt or purse makes it to resale, it’s more likely to have been made well.
At Uptown Cheapskate, we also screen every item before we buy it to ensure it’s in good condition and free of holes, tears and excessive wear. Customers know they won’t find damaged pieces in our stores, which builds trust in our inventory and leads to more purchases.
3. One-of-a-kind finds
Nobody wants to show up to an event in the same outfit as someone else! Buying in-season clothing from major chains or big box stores means less diversity in today’s fashion world. For customers who want to stand out with their style, unique pieces are critical.
Resale clothing franchises give shoppers the opportunity to find apparel that’s different, yet still in style. The blouse they pull off the rack might be the only one of its kind in the store! Unique items make shoppers feel special when they score an item they love.
4. Anti-fast fashion
Resale apparel stands in stark contrast to fast fashion. For the conscious consumer, “doing good” through their purchase means a lot. Buying a secondhand article of clothing means there’s one less garment going to a landfill and less waste being produced through new clothes.
Gen Z and Millennial shoppers are more in tune with the environmental and social impacts of their purchases than ever before. Franchises like Urban Cheapskate give them an opportunity to make a difference with every purchase. When it comes to the choice between that ultra-cute secondhand dress or a new T-shirt that’s double the price, you can bet they’ll pick the former.
Resale apparel is the future of fashion
Getting secondhand clothing, shoes and accessories in the hands of modern shoppers isn’t nearly as difficult as it may seem. Thanks to shifting consumer mentality and the growing network of upscale resale franchises like Uptown Cheapskate, resale apparel is quickly becoming the norm for shoppers everywhere!
Now is the time to take advantage of the growing resale clothing market with your very own business. Learn more about the Uptown Cheapskate franchise opportunity today by filling out our online contact form.