The resale clothing industry has a bright future, with the global market expected to reach $77 billion by 2025. This is great news for owners of secondhand clothing stores like Uptown Cheapskate. However, much more goes into achieving success for your resale business beyond operating in a thriving industry.
Current and prospective franchisees can position their Uptown Cheapskate stores for great results by paying attention to a few key things.
1. Engage the community
Uptown Cheapskate is not just a clothing store. Our goal is to become a fixture and a staple in each local community we operate in. Our community-centric mindset means we take great pride in our ability to give back and serve households in every region. By offering high-quality apparel at affordable prices, we ensure buyers can make the most out of their budgets, reduce fashion-related waste, and even earn money by upcycling their old clothes.
Because of this mindset, it’s critical every Uptown Cheapskate franchisee engages and interacts with their community. Our stores hire members of the workforce to keep dollars circulating in the local economy. We also support local charities by donating unusable clothing on our customer’s behalf. By being an involved and engaged owner, you can form a trusting relationship with your community and make a difference in the lives of thousands.
2. Market to success
A lot of resale stores thrive off of word-of-mouth marketing. However, Uptown Cheapskate owners use a variety of marketing strategies to solidify their position in the market and attract new customers. It’s important to create and execute a strong marketing plan designed to carry your store through its grand opening and into its many years of operation.
Brand awareness campaigns are especially important in the early stages of your business. With 100 locations nationwide, Uptown Cheapskate already has an established presence in the resale clothing franchise industry. With additional marketing focused on your immediate geographical area, you can ensure buyers know a new location is nearby and to stop in!
3. Build the right team
Uptown Cheapskate franchises cannot be run by one person alone. You’ll need a strong team of like-minded staff members to help you stock, clean and operate your store. Hiring the right people is the first step in this process. It’s best to find employees who share similar values to the Uptown Cheapskate brand—people who care about community, sustainability and giving back.
Training is the next and most important step. Thankfully, you don’t have to do this alone! We’ve created a comprehensive suite of resources and training materials franchisees can use to get new staff up to speed. By using this online training platform, you can rest assured every team member is on the same page for your store’s operations and can one day run the business in your absence.
4. Take advantage of franchise support
One of the best parts of joining a franchise system is the support you get along the way. We don’t expect new franchisees to know everything. That’s why we’ve curated a ton of training programs and resources all owners can tap into to position themselves for success.
When you’re just getting started, Uptown Cheapskate’s corporate team will be there to guide you through the process. You’ll have hands-on training and a week-long internship at a working store to learn the ropes. We’ll also provide financial coaching services and assist you in finding the right space for your upcoming store. Once you open, you’ll have access to ongoing training materials and marketing support, all with the goal of helping your business thrive. You don’t want to miss out on any of the expert advice that’s built our brand!
Uptown Cheapskate’s family is made up of diverse, passionate and community-focused entrepreneurs who are ready to make a difference in the resale clothing industry. By investing in our brand, you’ll enter a booming market armed with all the tools and resources you need to build a successful business.
Ready to get started? Request information about our franchise opportunity today!