Our Leadership Team

Tyler Gordon
Co-Chief Executive Officer
Tyler joined BaseCamp as Co-CEO in 2022 and oversees marketing, finance, and franchise development. Prior to joining BaseCamp, Tyler spent over a decade as a private equity investor and helped set the strategic direction for companies across a wide range of industries. Tyler received his MBA from Harvard Business School, where he was a Baker Scholar and a Loeb Fellow, and graduated with honors from Harvard College with a BA in Economics.

Zach Gordon
Co-CEO
Zach joined BaseCamp as Co-CEO in 2022 and is responsible for our operations and technology departments. Prior to joining BaseCamp, Zach was Senior Director of Strategic Planning at Restaurant Brands International (RBI), the global franchisor of Burger King, Popeyes, Tim Hortons, and Firehouse Subs. Zach received both his MBA and BA from Harvard.

Mel Green
Chief Technology Officer

Craig Smith
Chief Financial Officer

Alison Lair
Director of Franchise Development

Taryn Watson
Head of New Store Operations

Katie Clifford
Marketing Director

Ian Wambold
Creative Director
Ian has over 17 years of experience in the creative industry, collaborating with Fortune 500 companies such as Henry Schein, Disney, Lucasfilm, and Warner Bros. Since joining BaseCamp in 2023, Ian has played a important role in developing the creative strategy for Uptown Cheapskate and Kid to Kid. Working closely with both BaseCamp’s internal teams as well as franchisees, Ian focuses on translating creative development into growth in both sales and profitability for our stores.